Content Marketing Specialist

About PerkUp

PerkUp is a fast-growing, early-stage FinTech startup that’s disrupting corporate gifting. PerkUp is a software platform that lets HR, sales, and marketing teams send high-quality gifts globally to their employees and customers.

In 2021, US businesses spent $90 billion on gift cards for their employees and customers—PerkUp is a fantastic alternative to gift cards because it allows companies to keep the unspent funds, generate consolidated tax reports, and provides millions of reward and gift options.

To learn more, visit perkupapp.com.

About the role

We are seeking a skilled and creative Content Marketing Specialist to join our team. The ideal candidate will have a passion for writing and editing, a deep understanding of SEO optimization, and a keen eye for detail. In this role, you will be responsible for producing high-quality content and optimizing it for search engines to drive traffic and engagement. You will also be responsible for managing the editorial calendar and ensuring that all content is published on schedule.

Responsibilities

• Create and edit high-quality content, including blog posts, articles, social media posts, email newsletters, and other marketing materials.
• Optimize content for SEO, including keyword research, on-page optimization, and link building.
• Proofread and edit existing content to ensure accuracy, clarity, and consistency.
• Manage the editorial calendar, ensuring that content is published on schedule and meets quality standards.
• Monitor and report on content performance metrics, including traffic and engagement, and adjust content strategy accordingly.
• Collaborate with internal and external stakeholders, including designers, developers, and subject matter experts, to ensure that content aligns with business goals.
• Stay up-to-date with industry trends and best practices in content marketing, SEO, and digital marketing.

Requirements:

• Bachelor's degree in Marketing, Journalism, Communications, or a related field.
• Excellent writing and editing skills, with a portfolio of published work.
• Proficiency in SEO optimization and keyword research.
• Strong project management skills, with the ability to prioritize and manage multiple projects simultaneously.
• Knowledge of content management systems (CMS), such as WordPress, and basic HTML.
• Familiarity with content marketing tools and platforms, such as Google Analytics, SEMrush, or Ahrefs.
• Strong communication and collaboration skills, with the ability to work effectively in a team environment.
• Demonstrated ability to meet deadlines and achieve performance goals.

If you are a talented writer with a passion for content marketing and SEO optimization, we encourage you to apply for this exciting opportunity.

To apply:

Email thomas@perkupapp.com or message Thomas on LinkedIn

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