Creating a Top Social Media Welcome for New Employees

.A welcome announcement of a new employee on social media can be a fantastic way to show them your company culture. It can convey openness, point to the company’s emphasis on employee engagement, and more. 

Let’s discuss these and other reasons why sharing a welcome announcement for new employees is essential. We’ll also point you to the best time to do this and give you tips on creating the best new employee welcome announcement for social media and LinkedIn.

Why Is A Welcome Announcement Important For New Employees?

Ushering in new employees can be a nerve-wracking process for everyone involved. Welcome announcements help alleviate some anxieties so everyone can enjoy the incoming hire. 

For one, if your team knows about the new hire and expects their arrival, it can help break the ice and make the change less jarring to them. Your announcement prepares your team and acts as a request for them to make the new hire’s first day a little less scary.

Your announcement is also the first introduction that your team has to their new colleague. Sharing as many details as possible about the new member of their work family may allow them to begin this professional relationship on the right foot. 

When they know more about the person coming in, they can engage them in conversation, find areas of similar interest, and identify ways of bringing them into the company culture.

Another element of your company culture that announcements can highlight is your investment in your workers and employee engagement. It can show that your management and HR see staff members as more than just workers but as individuals forming a larger community. 

For the new employee, a warm and fun introduction highlighting their attributes will make them feel valued and more comfortable.

Overall, having a welcome announcement can serve as a way to enhance the new worker’s relationships with their colleagues. It drives employee engagement and enhances and builds a dynamic company culture that improves with change. And when your employees feel seen, they can put the best into their work and your company’s vision.

How To Create The Best Social Media Welcome Announcement

Giving a face to the people on your company team humanizes your organization. It also allows customers to develop a personalized relationship with your brand. That’s why farewell and welcome social media posts are a must. 

These are some of our tips for creating engaging and fun welcome announcements:

Create Pre-announcement Hype

Depending on your brand persona and social media style, you can build hype before making an official announcement. 

Playful, conversational accounts can share a post with something that alludes to a new team member. Consider saying, “We’ve got exciting news. Can you guess?” or “Someone new is joining our team, and we can’t wait for you to meet them.”

You can use this approach if you have a more casual and laid-back brand personality.

Related: 18 Fun Ways To Welcome New Employees To The Team

Include The Basics 

There are essential elements that you must include in your post. These will give users precise details on the new person on your team. Some of the basics that you should add to your welcome post include:

• Name of the new hire as well as their preferred name

• Preferred pronouns

• Their job title and the department they’ll be joining

These are the three must-have aspects of your announcement. However, there are other details that you can share depending on how much you and the new hire are open to sharing online. You can also add:

• Their location

• Academic background

• Professional experience

• Start day

Tell Your Customers What The Newcomer Brings To The Table

Rather than share a bullet point resume, create a job description that combines some of the above elements. This description should show why you chose this individual to join your team. Explain how they fit into your company vision, their experience, and how you see them improving the customer experience.

Keep this as brief as possible.

Share An Image/Photo Series With Fun Facts

People will want to see who you’re talking about. When deciding what kind of visual you share, you must keep your brand personality in mind.

A simple, professional image can work for any organization. Keep it simple by taking a portrait of your new employee against a neutral background. If you have a company t-shirt or uniform, you can ask them to wear this for the photo.

You can go with a photo series if you want to be more playful in your intro and have a casual, informal brand persona. 

Ask the employee to share three to five images showing their lifestyle. These could be anything from pics of them hiking or doing adventure sports to a fun selfie. This photo series can show rather than tell others more about them.

Related: What To Include In Your New Employee Swag Kit

Let Them Introduce Themselves

Another visual approach to this social media welcome announcement for new employees is to allow them to introduce themselves. Rather than just describing who the person is and why they’re a good fit, you can show your customers through a video announcement. 

Ask the employee to record themselves, explain who they are, their experience, and why they’ve decided to join your company.

This video introduction allows them to be more comfortable and express their personality. It also gives them power over what information they share.

Reel People In With A Q&A

Reels are a fantastic engagement tool. Like videos, they can be a highly effective way to share a welcome announcement for new employees on social media. Reels have the highest estimated audience reach of other content types on Instagram at 33.8%.

Prepare a hot-seat-style Q&A with a mix of light-hearted and in-depth questions. Keep it to five questions maximum, and aim to have your video run at no more than 90 seconds. 

Be explorative with where and how you shoot the video. For example, you can ask one question as they settle into the office, another during their lunch break, etc. Cut any information or scenes you may not want and add a vibey track.

For Sales, Share Their Contacts

For new employees in customer-facing roles, you may include their contact information in the post. The welcome announcement for new employees on social media is meant to help them quickly enter the workspace. Sharing their contact information with potential customers can give them a fantastic headstart.

Before sharing their contact data, however, you have to get their permission to do so. Even if it is a company contact, you must inform them you intend to share this information. Doing so without their awareness may make them feel uncomfortable.

Think Branding

Whether you share a video, an image, a photo series, or a reel, consider how you incorporate your branding style into the post. 

Design branded posts with digital tools like Canva. You can use announcement templates for social media and adapt them to your organization’s brand colors, fonts, and other style elements. 

Add branded frames to the images you share, overlays to your videos, or intro and outro graphics to your reel.

Tag & Hashtags

Finally, don’t forget to add tags. This includes mentioning the employee’s social media accounts, if they want that, and adding hashtags. You can add general hashtags for the welcome announcement, like:

• #welcometotheteam

• #newrecruit

• #newhire

• #newemployee

• #newemployees

• #welcome

You can also create hashtags specific to your brand that you can use whenever you introduce a new employee.

Use one or more of the content ideas above to engage social media users. Remember, social media is not just about sharing information. It is also about getting people interested in what you have to say. Get creative with your welcome announcements for new employees on social media. The more your brand personality you can highlight in your posts, the better.

How To Make A New Employee Welcome Announcement Social Media Post On LinkedIn

Creating a social media welcome announcement for a new employee on LinkedIn is not very different from doing so for other platforms. 

LinkedIn is a more professionally geared platform that may require a different tone and style of posting. It also does not have some of the above-mentioned features, like Reels.

You can, however, still combine many of the elements above to formulate an effective LinkedIn welcome announcement. 

Our ideal approach to a LinkedIn announcement is to combine a visual post, like an image or video, with a detailed background and job description of the recruit. 

It should share how they will contribute to the organization’s vision. You can also use the post as an opportunity to speak to your organization’s company culture and highlight this recruitment as another addition to the dynamism of your business.

LinkedIn is the perfect place to tag the new employee’s profile. As it is a professional platform, the recruit can be comfortable knowing that anyone looking at the tag won’t get a look into their private life. A profile tag will give people more insight into their qualifications, experience, and why they are an excellent fit for your company.

Final Thoughts

Bringing in a new employee is a transformative action that can alter your company culture, productivity, and more. The individuals that make up your organization are the ones that bring your vision to life and contribute to the ethos of your business. 

The onboarding process, including the welcome announcement, symbolizes the beginning of a new relationship. To establish a healthy one, use the strategies above and make your recruit feel right at home.