Employee Appreciation
The Importance of Company Swag
Company swag is more than just freebies—it's a strategic tool for building company culture and enhancing employee loyalty. Discover how well-chosen swag can make your employees feel valued and increase their engagement.
Apr 18, 2024
-
5
min read
The company swag industry is booming. From B2B to corporate Christmas gifting, the practice of gifting employees company swag is growing in popularity and importance.
Employees in corporations that don’t provide company swag, company culture, and other employee appreciation initiatives are far more likely to look for work somewhere that does.
However, employee retention isn’t the only reason company swag is important, especially for employees.
Let’s dive deeply into the importance of company swag and why it’s essential for happy employees and a thriving company culture. We’ll also provide practical ways for your company to utilize company swag.
What Is Company Swag?
First, let’s define company swag. Swag is an acronym for “stuff we all get”. These are branded merchandise all employees get. These company swag items are usually presented to employees as a welcome gift and later throughout their careers on anniversaries and company celebrations.
Common office swag items include:
Branded Clothing: These are items like hoodies, hats, beanies, socks, and jackets. The company logo is displayed somewhere on the items.
Office Accessories: Branded office supplies like pens, laptop bags, mouse pads, etc. These are all valuable items employees will need to do their jobs. Office accessories also include branded items like phone and earphone cases, shoes, and drinkware. They’re not as necessary, but employees still love items like these.
Electronics: Branded tech supplies like laptops, earphones, and chargers – again, practical items employees need to do their jobs.
Company swag is created specifically for the company through employee engagement and rewards platforms like PerkUp.
Why Is Company Swag Important?
While gifting company swag is fun, there are genuine, tangible reasons companies spend $23 billion on corporate gifting.
Let’s take a look at why company swag is essential for employees and company culture.
Shows Employee Appreciation
Employee appreciation is essential for businesses that want to cultivate company culture and ensure long-term success. Employee appreciation also increases employee retention and productivity.
The bottom line is this: employees who feel happy and appreciated work better and stay with companies longer.
One of the most effective ways to show appreciation is through company swag. Even when company swag is small, it shows employees that the company appreciates them and their work.
Good First Impression
First impressions count, and nowhere is that more true than in a business setting. New employees are nervous, and their first encounter with managerial staff will set a precedent for their time with the company.
One way to alleviate this nervousness and create a great first impression is by gifting new employees company swag in their welcome kits.
It creates a great first impression and showcases how the company will do business with employees. A company investing in their employee's happiness is a major green flag – one new employee will immediately note it.
Creates A Feeling Of Belonging
Humans are creatures that value symbols. We like belonging to groups. When we feel like we belong, we are more likely to work hard and take on the group's struggles as our own.
Belonging is directly linked to employee engagement. Of employees who feel like they don’t belong, only 20% are engaged. Compare that to the 91% engagement rate in employees who feel they belong. It’s a staggering difference. A higher number of engaged employees means better performance and productivity and more profit for your company.
By providing employees with customer swag, you can create a feeling of belonging with employees. Company swag lets employees connect with the company, making them more loyal.
This works on a smaller scale as well. Teamwork is essential for success, and creating a feeling of belonging in internal teams will help employees work harder and better.
Promote Company Values And Goals
Gifts aren’t going to build company values and goals. Company culture has a much higher intrinsic value that should be felt instead of bought. That being said, instilling company culture is much easier when you add company swag into the mix.
As mentioned above, company swag creates a great first impression and promotes feelings of belonging.
Employees who receive swag and feel like they are genuinely part of the team are much more likely to internalize the company culture. They will be more invested in the company goals and values than if they didn’t experience those feelings of belonging that come with company swag.
This further promotes company loyalty – an invaluable asset for any business, whether big or small.
Improve Employee Company Confidence
Anyone who has been in any sort of corporate situation will agree that healthy competition – both internally and with other brands – is a great way to improve employee performance and confidence.
One way to encourage confidence and healthy competition is by decking employees in company swag. Employees can wear their company brand proudly outside the office.
It will also work great as an internal competition driver. Special, confidence-boosting swag for the best employees or teams is a powerful performance incentive. The teams or team members who receive the special swag will enjoy the confidence that comes with it.
Creates Positive Expectations
For some businesses, company swag can seem like an unnecessary expense. However, for employees, company swag is the opposite. Providing incentives like company swag creates positive expectations in a business world that often prioritizes profit margins over their employees’ well-being.
When companies gift employees company swag, it says, “We hope to make you happy. We want you to stay with us”.
The company is investing in its employees, showcasing that they see employees as integral and are willing to go above and beyond in return for hard work.
Positive expectations from employees and the company go a long way in increasing productivity and revenue.
4 Ways To Use Company Swag To Boost Your Company Culture
If you’re on the fence about company swag and its incentives, let’s look at practical ways your company can implement company swag for employee and business benefits.
1. Unite Remote Teams
Covid-19 fully ushered in the age of remote work. Even as the world resumes normal activities, many companies have opted for remote or hybrid workforces. It’s proven effective at lowering carbon footprints. The option to choose their work location has also made many employees much happier.
As we can see, working remotely is extremely beneficial.
However, one thing that does suffer because of remote work is company culture and employee investment in company success. Feeling invested in a company or team you don’t engage with is hard. Even if teams meet, nothing can unite them when they return to their remote offices.
This is where company swag comes in handy.
By providing remote employees with company swag, you provide a tangible connection to their teams. Remote employees have something to hold onto and work toward when they are away from their company and team. Even when separated, the connection is still there.
2. Welcome New Employees
Think back to how you felt the first day on a new job. It’s a nerve-wracking and stressful period. You’re surrounded by strangers and confronted with new challenges every few minutes.
To ease new employees into their duties and create a lasting and positive first impression, welcome new employees to the company with company swag.
Not only will the company swag show that it views themes as a long-term investment, but it’ll also provide a necessary feeling of belonging. Craft an employee welcome gift box like no other, add company swag, and write the best welcome letter.
For more help, use this in-depth guide to welcome a new employee to the team.
3. Celebrate Anniversaries
It’s not just new employees that should experience the joys of company swag. To retain talent and decrease employee turnover, you must recognize those who have been working for the company for longer and provide proper recognition.
Anniversaries are a great time to do this. Celebrate long-term employees with high-quality company swag. The longer they’ve stayed with the company, the more impressive the company swag should be.
Remembering anniversaries and showing your appreciation with special company swag will help you retain your company talent for even longer. With PerkUp, you can effortlessly automate anniversary celebrations using the platform's robust automation features and integrations.
Show your long-standing team members their value with top-tier company swag and make each milestone memorable. By automating this process, you ensure no achievement goes unnoticed, fostering a culture of recognition and appreciation throughout your organization.
Related: 17 Thoughtful Work Anniversary Gifts For All Employee Milestones
4. Create Special Reward Company Swag
Speaking of special company swag – branded items can be customized as performance incentives.
Encouraging healthy competition works wonders for team and business performance, and one effective method of coaxing employees into doing more is by creating special company swag to serve as a reward for reaching certain milestones.
Whether it be an employee of the month badge or annual company swag gift sets, reward employees who go above and beyond with company swag that shows their contribution to the company’s success.
Key Takeaways
The company swag industry is booming and with good reason. Short for “stuff we all get”, company swag is the branded apparel, electronics, and office accessories that businesses gift their employees.
Branded swag promotes feelings of belonging, creates wonderful first impressions, shows employees appreciation, promotes company culture, improves employee confidence and loyalty, and establishes positive expectations.
To make the most of your company swag, use it to welcome new employees, unite remote teams, celebrate important employee anniversaries, and create performance incentives.
Take advantage of company swag and set up a killer swag store with PerkUp. PerkUp provides branded swag, team lunches, global rewards, and so much more. Get a demo today!
The company swag industry is booming. From B2B to corporate Christmas gifting, the practice of gifting employees company swag is growing in popularity and importance.
Employees in corporations that don’t provide company swag, company culture, and other employee appreciation initiatives are far more likely to look for work somewhere that does.
However, employee retention isn’t the only reason company swag is important, especially for employees.
Let’s dive deeply into the importance of company swag and why it’s essential for happy employees and a thriving company culture. We’ll also provide practical ways for your company to utilize company swag.
What Is Company Swag?
First, let’s define company swag. Swag is an acronym for “stuff we all get”. These are branded merchandise all employees get. These company swag items are usually presented to employees as a welcome gift and later throughout their careers on anniversaries and company celebrations.
Common office swag items include:
Branded Clothing: These are items like hoodies, hats, beanies, socks, and jackets. The company logo is displayed somewhere on the items.
Office Accessories: Branded office supplies like pens, laptop bags, mouse pads, etc. These are all valuable items employees will need to do their jobs. Office accessories also include branded items like phone and earphone cases, shoes, and drinkware. They’re not as necessary, but employees still love items like these.
Electronics: Branded tech supplies like laptops, earphones, and chargers – again, practical items employees need to do their jobs.
Company swag is created specifically for the company through employee engagement and rewards platforms like PerkUp.
Why Is Company Swag Important?
While gifting company swag is fun, there are genuine, tangible reasons companies spend $23 billion on corporate gifting.
Let’s take a look at why company swag is essential for employees and company culture.
Shows Employee Appreciation
Employee appreciation is essential for businesses that want to cultivate company culture and ensure long-term success. Employee appreciation also increases employee retention and productivity.
The bottom line is this: employees who feel happy and appreciated work better and stay with companies longer.
One of the most effective ways to show appreciation is through company swag. Even when company swag is small, it shows employees that the company appreciates them and their work.
Good First Impression
First impressions count, and nowhere is that more true than in a business setting. New employees are nervous, and their first encounter with managerial staff will set a precedent for their time with the company.
One way to alleviate this nervousness and create a great first impression is by gifting new employees company swag in their welcome kits.
It creates a great first impression and showcases how the company will do business with employees. A company investing in their employee's happiness is a major green flag – one new employee will immediately note it.
Creates A Feeling Of Belonging
Humans are creatures that value symbols. We like belonging to groups. When we feel like we belong, we are more likely to work hard and take on the group's struggles as our own.
Belonging is directly linked to employee engagement. Of employees who feel like they don’t belong, only 20% are engaged. Compare that to the 91% engagement rate in employees who feel they belong. It’s a staggering difference. A higher number of engaged employees means better performance and productivity and more profit for your company.
By providing employees with customer swag, you can create a feeling of belonging with employees. Company swag lets employees connect with the company, making them more loyal.
This works on a smaller scale as well. Teamwork is essential for success, and creating a feeling of belonging in internal teams will help employees work harder and better.
Promote Company Values And Goals
Gifts aren’t going to build company values and goals. Company culture has a much higher intrinsic value that should be felt instead of bought. That being said, instilling company culture is much easier when you add company swag into the mix.
As mentioned above, company swag creates a great first impression and promotes feelings of belonging.
Employees who receive swag and feel like they are genuinely part of the team are much more likely to internalize the company culture. They will be more invested in the company goals and values than if they didn’t experience those feelings of belonging that come with company swag.
This further promotes company loyalty – an invaluable asset for any business, whether big or small.
Improve Employee Company Confidence
Anyone who has been in any sort of corporate situation will agree that healthy competition – both internally and with other brands – is a great way to improve employee performance and confidence.
One way to encourage confidence and healthy competition is by decking employees in company swag. Employees can wear their company brand proudly outside the office.
It will also work great as an internal competition driver. Special, confidence-boosting swag for the best employees or teams is a powerful performance incentive. The teams or team members who receive the special swag will enjoy the confidence that comes with it.
Creates Positive Expectations
For some businesses, company swag can seem like an unnecessary expense. However, for employees, company swag is the opposite. Providing incentives like company swag creates positive expectations in a business world that often prioritizes profit margins over their employees’ well-being.
When companies gift employees company swag, it says, “We hope to make you happy. We want you to stay with us”.
The company is investing in its employees, showcasing that they see employees as integral and are willing to go above and beyond in return for hard work.
Positive expectations from employees and the company go a long way in increasing productivity and revenue.
4 Ways To Use Company Swag To Boost Your Company Culture
If you’re on the fence about company swag and its incentives, let’s look at practical ways your company can implement company swag for employee and business benefits.
1. Unite Remote Teams
Covid-19 fully ushered in the age of remote work. Even as the world resumes normal activities, many companies have opted for remote or hybrid workforces. It’s proven effective at lowering carbon footprints. The option to choose their work location has also made many employees much happier.
As we can see, working remotely is extremely beneficial.
However, one thing that does suffer because of remote work is company culture and employee investment in company success. Feeling invested in a company or team you don’t engage with is hard. Even if teams meet, nothing can unite them when they return to their remote offices.
This is where company swag comes in handy.
By providing remote employees with company swag, you provide a tangible connection to their teams. Remote employees have something to hold onto and work toward when they are away from their company and team. Even when separated, the connection is still there.
2. Welcome New Employees
Think back to how you felt the first day on a new job. It’s a nerve-wracking and stressful period. You’re surrounded by strangers and confronted with new challenges every few minutes.
To ease new employees into their duties and create a lasting and positive first impression, welcome new employees to the company with company swag.
Not only will the company swag show that it views themes as a long-term investment, but it’ll also provide a necessary feeling of belonging. Craft an employee welcome gift box like no other, add company swag, and write the best welcome letter.
For more help, use this in-depth guide to welcome a new employee to the team.
3. Celebrate Anniversaries
It’s not just new employees that should experience the joys of company swag. To retain talent and decrease employee turnover, you must recognize those who have been working for the company for longer and provide proper recognition.
Anniversaries are a great time to do this. Celebrate long-term employees with high-quality company swag. The longer they’ve stayed with the company, the more impressive the company swag should be.
Remembering anniversaries and showing your appreciation with special company swag will help you retain your company talent for even longer. With PerkUp, you can effortlessly automate anniversary celebrations using the platform's robust automation features and integrations.
Show your long-standing team members their value with top-tier company swag and make each milestone memorable. By automating this process, you ensure no achievement goes unnoticed, fostering a culture of recognition and appreciation throughout your organization.
Related: 17 Thoughtful Work Anniversary Gifts For All Employee Milestones
4. Create Special Reward Company Swag
Speaking of special company swag – branded items can be customized as performance incentives.
Encouraging healthy competition works wonders for team and business performance, and one effective method of coaxing employees into doing more is by creating special company swag to serve as a reward for reaching certain milestones.
Whether it be an employee of the month badge or annual company swag gift sets, reward employees who go above and beyond with company swag that shows their contribution to the company’s success.
Key Takeaways
The company swag industry is booming and with good reason. Short for “stuff we all get”, company swag is the branded apparel, electronics, and office accessories that businesses gift their employees.
Branded swag promotes feelings of belonging, creates wonderful first impressions, shows employees appreciation, promotes company culture, improves employee confidence and loyalty, and establishes positive expectations.
To make the most of your company swag, use it to welcome new employees, unite remote teams, celebrate important employee anniversaries, and create performance incentives.
Take advantage of company swag and set up a killer swag store with PerkUp. PerkUp provides branded swag, team lunches, global rewards, and so much more. Get a demo today!
The company swag industry is booming. From B2B to corporate Christmas gifting, the practice of gifting employees company swag is growing in popularity and importance.
Employees in corporations that don’t provide company swag, company culture, and other employee appreciation initiatives are far more likely to look for work somewhere that does.
However, employee retention isn’t the only reason company swag is important, especially for employees.
Let’s dive deeply into the importance of company swag and why it’s essential for happy employees and a thriving company culture. We’ll also provide practical ways for your company to utilize company swag.
What Is Company Swag?
First, let’s define company swag. Swag is an acronym for “stuff we all get”. These are branded merchandise all employees get. These company swag items are usually presented to employees as a welcome gift and later throughout their careers on anniversaries and company celebrations.
Common office swag items include:
Branded Clothing: These are items like hoodies, hats, beanies, socks, and jackets. The company logo is displayed somewhere on the items.
Office Accessories: Branded office supplies like pens, laptop bags, mouse pads, etc. These are all valuable items employees will need to do their jobs. Office accessories also include branded items like phone and earphone cases, shoes, and drinkware. They’re not as necessary, but employees still love items like these.
Electronics: Branded tech supplies like laptops, earphones, and chargers – again, practical items employees need to do their jobs.
Company swag is created specifically for the company through employee engagement and rewards platforms like PerkUp.
Why Is Company Swag Important?
While gifting company swag is fun, there are genuine, tangible reasons companies spend $23 billion on corporate gifting.
Let’s take a look at why company swag is essential for employees and company culture.
Shows Employee Appreciation
Employee appreciation is essential for businesses that want to cultivate company culture and ensure long-term success. Employee appreciation also increases employee retention and productivity.
The bottom line is this: employees who feel happy and appreciated work better and stay with companies longer.
One of the most effective ways to show appreciation is through company swag. Even when company swag is small, it shows employees that the company appreciates them and their work.
Good First Impression
First impressions count, and nowhere is that more true than in a business setting. New employees are nervous, and their first encounter with managerial staff will set a precedent for their time with the company.
One way to alleviate this nervousness and create a great first impression is by gifting new employees company swag in their welcome kits.
It creates a great first impression and showcases how the company will do business with employees. A company investing in their employee's happiness is a major green flag – one new employee will immediately note it.
Creates A Feeling Of Belonging
Humans are creatures that value symbols. We like belonging to groups. When we feel like we belong, we are more likely to work hard and take on the group's struggles as our own.
Belonging is directly linked to employee engagement. Of employees who feel like they don’t belong, only 20% are engaged. Compare that to the 91% engagement rate in employees who feel they belong. It’s a staggering difference. A higher number of engaged employees means better performance and productivity and more profit for your company.
By providing employees with customer swag, you can create a feeling of belonging with employees. Company swag lets employees connect with the company, making them more loyal.
This works on a smaller scale as well. Teamwork is essential for success, and creating a feeling of belonging in internal teams will help employees work harder and better.
Promote Company Values And Goals
Gifts aren’t going to build company values and goals. Company culture has a much higher intrinsic value that should be felt instead of bought. That being said, instilling company culture is much easier when you add company swag into the mix.
As mentioned above, company swag creates a great first impression and promotes feelings of belonging.
Employees who receive swag and feel like they are genuinely part of the team are much more likely to internalize the company culture. They will be more invested in the company goals and values than if they didn’t experience those feelings of belonging that come with company swag.
This further promotes company loyalty – an invaluable asset for any business, whether big or small.
Improve Employee Company Confidence
Anyone who has been in any sort of corporate situation will agree that healthy competition – both internally and with other brands – is a great way to improve employee performance and confidence.
One way to encourage confidence and healthy competition is by decking employees in company swag. Employees can wear their company brand proudly outside the office.
It will also work great as an internal competition driver. Special, confidence-boosting swag for the best employees or teams is a powerful performance incentive. The teams or team members who receive the special swag will enjoy the confidence that comes with it.
Creates Positive Expectations
For some businesses, company swag can seem like an unnecessary expense. However, for employees, company swag is the opposite. Providing incentives like company swag creates positive expectations in a business world that often prioritizes profit margins over their employees’ well-being.
When companies gift employees company swag, it says, “We hope to make you happy. We want you to stay with us”.
The company is investing in its employees, showcasing that they see employees as integral and are willing to go above and beyond in return for hard work.
Positive expectations from employees and the company go a long way in increasing productivity and revenue.
4 Ways To Use Company Swag To Boost Your Company Culture
If you’re on the fence about company swag and its incentives, let’s look at practical ways your company can implement company swag for employee and business benefits.
1. Unite Remote Teams
Covid-19 fully ushered in the age of remote work. Even as the world resumes normal activities, many companies have opted for remote or hybrid workforces. It’s proven effective at lowering carbon footprints. The option to choose their work location has also made many employees much happier.
As we can see, working remotely is extremely beneficial.
However, one thing that does suffer because of remote work is company culture and employee investment in company success. Feeling invested in a company or team you don’t engage with is hard. Even if teams meet, nothing can unite them when they return to their remote offices.
This is where company swag comes in handy.
By providing remote employees with company swag, you provide a tangible connection to their teams. Remote employees have something to hold onto and work toward when they are away from their company and team. Even when separated, the connection is still there.
2. Welcome New Employees
Think back to how you felt the first day on a new job. It’s a nerve-wracking and stressful period. You’re surrounded by strangers and confronted with new challenges every few minutes.
To ease new employees into their duties and create a lasting and positive first impression, welcome new employees to the company with company swag.
Not only will the company swag show that it views themes as a long-term investment, but it’ll also provide a necessary feeling of belonging. Craft an employee welcome gift box like no other, add company swag, and write the best welcome letter.
For more help, use this in-depth guide to welcome a new employee to the team.
3. Celebrate Anniversaries
It’s not just new employees that should experience the joys of company swag. To retain talent and decrease employee turnover, you must recognize those who have been working for the company for longer and provide proper recognition.
Anniversaries are a great time to do this. Celebrate long-term employees with high-quality company swag. The longer they’ve stayed with the company, the more impressive the company swag should be.
Remembering anniversaries and showing your appreciation with special company swag will help you retain your company talent for even longer. With PerkUp, you can effortlessly automate anniversary celebrations using the platform's robust automation features and integrations.
Show your long-standing team members their value with top-tier company swag and make each milestone memorable. By automating this process, you ensure no achievement goes unnoticed, fostering a culture of recognition and appreciation throughout your organization.
Related: 17 Thoughtful Work Anniversary Gifts For All Employee Milestones
4. Create Special Reward Company Swag
Speaking of special company swag – branded items can be customized as performance incentives.
Encouraging healthy competition works wonders for team and business performance, and one effective method of coaxing employees into doing more is by creating special company swag to serve as a reward for reaching certain milestones.
Whether it be an employee of the month badge or annual company swag gift sets, reward employees who go above and beyond with company swag that shows their contribution to the company’s success.
Key Takeaways
The company swag industry is booming and with good reason. Short for “stuff we all get”, company swag is the branded apparel, electronics, and office accessories that businesses gift their employees.
Branded swag promotes feelings of belonging, creates wonderful first impressions, shows employees appreciation, promotes company culture, improves employee confidence and loyalty, and establishes positive expectations.
To make the most of your company swag, use it to welcome new employees, unite remote teams, celebrate important employee anniversaries, and create performance incentives.
Take advantage of company swag and set up a killer swag store with PerkUp. PerkUp provides branded swag, team lunches, global rewards, and so much more. Get a demo today!
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Start sending incredible swag and gifts
Simplify and enhance your employee swag and gifting experience for better retention, engagement and productivity.
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Automation
Integrations
PerkUp contributes a portion of your purchase to carbon removal.
Copyright © 2024 PerkUp Inc. All Rights Reserved
Automation
Integrations
PerkUp contributes a portion of your purchase to carbon removal.
Copyright © 2024 PerkUp Inc. All Rights Reserved